Leading rental car company, Europcar, is targeting a larger slice of the corporate rental market thanks to an expanded network of stations and a more streamlined approach to car rental management.
In the last 12 months, Europcar New Zealand has increased its fleet size by a quarter, updated existing airport stations in Christchurch, Auckland City and Queenstown, plus grown its overall airport market-share by 23 per cent.
Launching two new stations in Palmerston North and Invercargill, Europcar New Zealand General Manager, Steve Whyte, said since entering the New Zealand rental market in 2008 the company has experienced strong growth and hopes to open another eight stations in the next two years.
“Much of our immediate growth stems from our global corporate partnerships and Europcar Australia’s three-year deal as a preferred rental provider for the Australian Federal Government,” Mr Whyte said.
“The contract with the Australian Government further positions Europcar as a top tier rental provider and we’re already seeing a direct impact on our airport market share in New Zealand.”
Europcar’s point of difference within the corporate rental car market is focused on streamlining the rental process through its unique loyalty membership program, Privilege, and Europcar.biz – a web-based rental tool that streamlines rental management for corporate customers.
“Privilege and Europcar.biz are great examples of Europcar’s commitment to improving the customer experience and developing innovative solutions that simplify the rental process.
“Europcar.biz gives corporate customers complete control of their car rentals. It’s a rental management system and customers are able to make reservations, view current rentals, extend rental periods and view rental invoices with the click of a button.”
Mr Whyte added that Europcar’s loyalty program Privilege is the fastest way to hire a Europcar vehicle. “When any Privilege corporate customer arrives at any station in New Zealand, they’re greeted as a Privilege Member, their rental agreement is already pre-printed and the customer just needs to show their driver’s license and they are on their way.
“There’s also additional benefits for Privilege members based on usage such as free upgrades, free additional driver and benefits with global hotel partner Accor,” Mr Whyte said.
In addition to Europcar’s expanded network of stations in New Zealand, the company has one of the youngest and fuel-efficient fleets with an average vehicle age of six months and vehicles from leading manufacturers such as Toyota, Holden, BMW, Audi, Mitsubishi, Nissan, and many more.